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Add an inviting Meta Description: 145/156 characters
Meta descriptions are used to describe the page content within Google. Like title tags, meta descriptions has to be unique to each page and should be included in the “head” of every webpage.
Be Descriptive – Be Persuasive – Inspire Curiosity – Use The Right Words – Call to Action
Use keywords intelligently
The information they’re looking for.
Direct relevance to the page and uniqueness between each page’s meta description is key.
They should read like an ads to optimize your click-through rate (CTR), the higher Google will place you in its results
Don’t Forget, Google penalize if we have the same content (= duplicate)